Busy Button
Are you as busy as a beaver ?
Busy Button is a mobile app that helps the user or a team of users get through to-do lists quickly and efficiently whilst helping them maintain a healthy work-life balance.
The application is loaded with creative timers and priority settings catering to a user, who loves to remain or struggles to be organized.
DATE
June 2021 - August 2021
MY ROLE
UX Researcher | UX Designer
TEAM MEMBERS
Sharvil Kotian and Manuni Dhruv
TOOLS
My Contribution
User-Centric Research
Conducted engaging semi-structured user interviews.
Crafted a comprehensive user persona to encapsulate the essence of our target audience.
Competitive Analysis
Conducted a Whitespace Analysis of existing apps within the market.
Technical Viability:
Assessed the project's technical feasibility, ensuring its potential for future implementation.
Our Process
Research
Design
Prototyping
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Qualitative Analysis(Interviews)
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Literature Survey.
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White Space Analysis.
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User Personas
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Low Fidelity/Paper wireframes
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Information Architecture
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High Fidelity Prototype.
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Testing
Research
Qualitative Analysis
To understand our user’s profiles we conducted user interviews of individuals from diverse professions and varying needs in order to identify the pain points and scope of improvement in existing apps. The user group included homemakers, Software engineers, business owners, and students.
Some of the questions asked are listed below. In addition to this, some open-ended questions were asked as well.
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What do you do during your work day?
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How many people do you talk to?
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How much time do you spend in meetings vs. working alone?
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How do you plan your day? Do you use any apps?
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When/How do you know your work day is over?
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Do you get distracted by calls/notifications on your phone? How do you manage distractions?
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How do you stay motivated to work?
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What distracts you during work?
Insights
User Journey
Competitive Analysis
We used and studied similar applications currently in the market to conduct a Whitespace Analysis to identify the gaps between the product and the user. The apps we used for this study were:
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Tick Tick​
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Taskito
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Productivity
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Microsoft To Do
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Forest
Collaboration on Shared Tasks
Organization of features
Blocking Distractions
Story Telling and Attention
UI Quality
Integration with Google/work Calendars
Customized Tasks
Stats and Insight Quality
Usability without instructions
Design
User Persona
After collating the information from the qualitative analysis and the interview insights, we created a user persona and defined the goals.
Ideation
We used the MosCow research method to get a visual insight into the features we wanted to prioritize in our product.
Rough ideation
Goals
Final Features
Prototypes
Paper wireframes | Low Fidelity
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